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Fully invested: Financial pros share their thoughts on PR's impact
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"Fully invested: Financial pros share their thoughts on PR's impact"

The bottom line. In PR’s continuing pursuit to showcase its value to the C-suite, proving value to the bottom line has never been more important. How is comms doing on that front? The opinions of various key stakeholders matter, but perhaps none more than the financial community.

This is why ICR, in partnership with PRWeek, conducted a survey to gauge the direct impact PR has on financial activity. That is why we took this study directly to investors. And their invaluable insights are revealed in this must-read eBook, Taking Stock of Communications.

On a macro level, the content on these pages quickly establishes the non-financial factors that are influencing investment decisions. There are many — and comms pros are intricately involved in all of them.

Nothing is more valuable to a communicator than getting inside the mind of his or her most important audiences. It’s an incredible opportunity to take stock of how you’re doing and, more importantly, see where you can — and need to — improve.

This eBook is that opportunity. We welcome and encourage you to take advantage of it.


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